As I said in my prior entry having my right sidebar content and not the entry proper appear in the Google search results for my pages seemed very unhelpful.
Someone searching for information on milking or orgasm denial wasn’t going to be motivated to visit if the text they saw was about refinements of corporal punishment.
My second worry was: I have no idea if Google treats the first part of the text it encounters more heavily than the rest but why take the risk?
I’d switched to lightly modified versions of the most recent Movable Type layouts so that I could use the various CSS style sheets from The Style Contest. The idea of making a website suddenly look very different by switching the style sheet seemed more exciting than it proved to be. (In this very specific instance.)
The upshot is that I modified my templates to shift the unique content to the beginning of the page even though the style sheet causes it to appear in the center.
The default templates seemed rather “noisy” to me.
Putting the links to the prior and next entry at the top again adds irrelevant words to the top of the page. Besides you hope your reader isn’t looking for another essay until they get to end of the current one.
One the individual entry pages the strongest header - <H1> - should be the article title. Not the name of the site. You need to emphasize what is unique.
And lots of clutter has strong headers - <H2> - which is best reserved for just one thing. I chose the articles category archive link.
Hopefully with the unique text is emphasized and the headers more focused Google will treat theses pages when (if?) it takes a second look at them.
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