Polyfetish

Anchor Text

If you were to link to this site by name the anchor text would be Polyfetish. Were you to link to the site by description it would be Richard’s site about sex blogging (or something like that, however this place turns out).

The search engines are seduced - to a degree - by the anchor text. So I suggest using the site name at the least, perhaps some descriptive phrase is really better. But the latter’s effectiveness depends on how many people employ similar words when pointing to the site.

Title Attribute

In the same place between the brackets where you put the “http: … ” you can also put title=”words about this link” The search engines pay some attention to that as well. Again, the effectiveness depends on how many people use similar phrasing in their links.

Some people think that links to specific pages within a site can in some ways be of equal or greater value than links to the site’s home page. But only if others are linking to that page.

Search engines are quantity queens.