The estimable Maymay calls on webmasters to learn elemenatary SEO and usability.
It’s pretty common knowledge that only the most persistent users will click through a web site to find what they’re looking for. Most users will click on one or two links and if they haven’t found what they’re looking for, they’ll go back to their search engine of choice and try all over again. Then lather, rinse, repeat. As a web developer, every decision you make impacts your users, so you damn well have a good reason for doing something. If you don’t, you’re doing it wrong.
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