Chaste Linking
Like most people who write about sexuality I’m not hostile to pornography. Personally I take no pleasure in it but do believe that those who want it should have access to it. I hate stupid victimless sex crime laws.
I’m very reluctant to link to adult sites, not out of personal problems with their content but because of Google’s treatment of them:
No matter who links to you and who you link to, you’re in a bad neighborhood. If real estate sites got bitchslapped for excessive reciprocal linking, well, porn sites’ been in hot water for years. Google doesn’t trust links in adult …
Top 7 Reasons Why Optimizing Porn Sites is Hard
See also a rather naïve short note with lots of comments by search engine marketers: Kids, Plug Your Ears! I Am Going to Talk About SEO P_rn!.
Annoyingly those of us who produce sexually themed sites are often tarred with the same brush because many Americans cannot distinguish between porn and sane, open discussion of atypical sexuality – or are comfortable with non-mainstream mom’n'pop sex at all.
Reciprocal linking schemes are best avoided as a matter of good practice. But this is even truer when you get requests from sex toy sites, TGPs, top sites and the like. They provide no value and if they do anything it will be to pull you down.
Chaste linking practices are the best in the long run.